Recent work that moved the needle for organizations.
Use the filters to find projects similar to your challenge. Each case shows the problem, the approach and a measurable outcome.
Showing 12 of 12 cases
Estância 92 - Minerva Foods
The game as a ritual of celebration
Expand the presence of Estância 92, Minerva Foods' premium brand, by leveraging Esporte Clube Primavera's historic access to Paulistão Série A. The challenge was to insert the brand into the world of football without interrupting the game or competing for attention with the sport, transforming local passion and fandom culture into a legitimate territory for community building and gastronomic experience.
FWD Sports
From Track to Business Asset: FWD's Strategic Repositioning
FWD Sports, a boutique founded by Pedro Nunes and Guto Ramos with privileged access to high-performance motorsport and professional tennis, had assets of the highest value but no brand to match them. Digital presence was practically nonexistent, and the commercial presentation was excessively text-heavy, out of step with the sophistication the company needed to communicate to decision-makers at large brands. The central risk was being framed as just another commoditized sports marketing agency, competing on price instead of value.
Ambipar
Protocolo Amazônia 2040: Futures Design for the Amazon Bioeconomy
Ambipar wanted to go beyond simply being present at COP30 in Belém: it aimed to broaden the conversation about the future of the Amazon bioeconomy and open space for futures that weren't yet being imagined, in a public debate historically focused on present-day urgencies. The challenge was turning dense futures-scenario research into something the public could actually feel and discuss, rather than another lecture on trends.
Ambipar Brazil
Ambipar Belongs to Brazil
Deepen brand reputation through a multimedia strategy that translated complex operations into a simple, accessible narrative with technical proof.
Engajamundo
Tomorrow Is Today: a documentary as climate advocacy strategy
To move the climate crisis from scientific abstraction and technical reports to connect it with the daily reality of Brazilians. The challenge was to build a unified narrative among seven civil society organizations, with distinct actions and audiences, to prove that climate change already affects the economy, health, and territory in Brazil, taking advantage of the COP24 window to drive public debate and support political advocacy actions.
Instituto Update
Youth In Power: Redesigning the Course of Politics
Understanding who the young people already occupying elected office and public management roles in Brazil are, mapping their journeys, political innovation practices and the challenges of their work, on the eve of the 2022 election cycle, against a backdrop of recurring discredit and delegitimization of youth political action. The methodological challenge was twofold: conducting deep qualitative research, with exploratory mapping, in-depth interviews and focus groups, entirely remote due to the pandemic, and then turning a large volume of findings into a narrative that could circulate beyond academic circles, reaching young leaders, parties, electoral support organizations and the press.
Ambipar Brasil
Proud to be a Solution: Consolidating Ambipar's Leadership at COP30
Position Ambipar as the leading Brazilian multinational environmental solutions company during COP30 in Belém, a scenario of high competition for global attention. The challenge was to transcend generic institutional discourse, connecting the brand's physical presence in the Amazon region with a digital narrative of technical authority, capable of engaging local communities, B2B decision-makers, and international investors.
Pacto Pela Democracia
Community growth and electoral mobilization
Strengthen the network of associated NGOs and increase participation with articulated campaigns and actions for the elections.
AVEC Campinas
The year turned into a track: AVEC's gamification journey
Engage hundreds of employees of a large distributor in an audacious annual revenue target of R$206 million, avoiding the natural team burnout over twelve months. The central challenge was connecting the sales team and administrative staff to a giant corporate objective, transforming the traditional demand for results into a journey of belonging, transparency, and constant motivation.
Sunrise Project
Idle Giants campaign common strategy
Develop the common strategy for the Idle Giants campaign in Brazil, connected to the global network of partner organizations.
Onçafari
Team integration & 360° Planning
Integrate strategic core teams within the organization and define 360° planning with clear and measurable goals.
Engajamundo
Volunteer retention & Product
Attracting and retaining volunteers in a national network with efficient monitoring and clear metrics for behavior change.