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Engajamundo · 2022

Volunteer retention & Product.

YouthResearchEngagement
PontoCo's role

Process manager and workshop facilitator

01Challenge

Attracting and retaining volunteers in a national network with efficient monitoring and clear metrics for behavior change.

02Solution

Research, focus groups, co-creation workshop, and prototyping of collection and automation for the Community Management team.

03Results
  • +13% volunteer retention
  • Clear behavior change metric
  • More time for the Community Manager to analyze

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