Engajamundo · 2022
Volunteer retention & Product.
YouthResearchEngagement
PontoCo's role
Process manager and workshop facilitator
01Challenge
Attracting and retaining volunteers in a national network with efficient monitoring and clear metrics for behavior change.
02Solution
Research, focus groups, co-creation workshop, and prototyping of collection and automation for the Community Management team.
03Results
- +13% volunteer retention
- Clear behavior change metric
- More time for the Community Manager to analyze
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