PontoCo is where strategy, narrative, and action meet..
I learned to read an audience growing up between Corumbá, Bagé, Brasília, Rio and São Paulo, and backstage at my mother's dance productions. Today I use that lens to help brands, NGOs and startups get clear narrative and campaigns that work.
+10 years.
of strategic communication
+1,600.
people involved in facilitated projects
16.
campaigns and mobilization projects
4.
countries connected in training and projects
Four integrated services, one logic.
Combine as needed. I start with the diagnosis and end with a report you can use to decide the next cycle.
View all services →01
Strategy & Message
Diagnostic of your current communications, value proposition and a message architecture that holds the brand for years, not for a single campaign.
02
Campaign & Mobilization
We build the campaign idea with you until we reach the creative aha!, the turn that unlocks something new and speaks directly to your business or project goals. Out comes a plan with a clear hypothesis, honest metrics and a 90-day executable calendar.
03
Metrics & Impact
Theory of change on one page, honest KPIs, baseline before the campaign and an executive report you'll actually use to decide, not file away.
04
Facilitation & Process
Workshops and participatory processes to align teams, boards and networks. We leave the room with a decision made, not with more meetings scheduled.
Every case below starts with the same question I learned to ask early on: who is this audience, and what really moves them?
Engajamundo
Tomorrow Is Today: a documentary as climate advocacy strategy
To move the climate crisis from scientific abstraction and technical reports to connect it with the daily reality of Brazilians. The challenge was to build a unified narrative among seven civil society organizations, with distinct actions and audiences, to prove that climate change already affects the economy, health, and territory in Brazil, taking advantage of the COP24 window to drive public debate and support political advocacy actions.
Ambipar Brasil
Proud to be a Solution: Consolidating Ambipar's Leadership at COP30
Position Ambipar as the leading Brazilian multinational environmental solutions company during COP30 in Belém, a scenario of high competition for global attention. The challenge was to transcend generic institutional discourse, connecting the brand's physical presence in the Amazon region with a digital narrative of technical authority, capable of engaging local communities, B2B decision-makers, and international investors.
Estância 92 - Minerva Foods
The game as a ritual of celebration
Expand the presence of Estância 92, Minerva Foods' premium brand, by leveraging Esporte Clube Primavera's historic access to Paulistão Série A. The challenge was to insert the brand into the world of football without interrupting the game or competing for attention with the sport, transforming local passion and fandom culture into a legitimate territory for community building and gastronomic experience.