PontoCo is where strategy, narrative, and action meet..
PontoCo works with brands, NGOs, and startups that want a clear narrative, measurable campaigns, and processes that lead to decisions.
+10 years.
of strategic communication
+1,600.
people involved in facilitated projects
16.
campaigns and mobilization projects
4.
countries connected in training and projects
Four integrated services, one logic.
Combine as needed. We start with diagnosis and end with a report that is used to decide the next cycle.
View all services →01
Strategy & Message
Diagnostic of your current communications, value proposition and a message architecture that holds the brand for years — not for a single campaign.
02
Campaign & Mobilization
We build the campaign idea with you until we reach the creative aha! — the turn that unlocks something new and speaks directly to your business or project goals. Out comes a plan with a clear hypothesis, honest metrics and a 90-day executable calendar.
03
Metrics & Impact
Theory of change on one page, honest KPIs, baseline before the campaign and an executive report you'll actually use to decide — not file away.
04
Facilitation & Process
Workshops and participatory processes to align teams, boards and networks. We leave the room with a decision made — not with more meetings scheduled.
Recent works that raised the bar for organizations.
Estância 92 - Minerva Foods
The game as a ritual of celebration
Expand the presence of Estância 92 — Minerva Foods' premium brand — by leveraging Esporte Clube Primavera's historic access to Paulistão Série A. The challenge was to insert the brand into the world of football without interrupting the game or competing for attention with the sport, transforming local passion and fandom culture into a legitimate territory for community building and gastronomic experience.
AVEC Campinas
The year turned into a track: AVEC's gamification journey
Engage hundreds of employees of a large distributor in an audacious annual revenue target of R$206 million, avoiding the natural team burnout over twelve months. The central challenge was connecting the sales team and administrative staff to a giant corporate objective, transforming the traditional demand for results into a journey of belonging, transparency, and constant motivation.
Ambipar Brasil
Proud to be a Solution: Consolidating Ambipar's Leadership at COP30
Position Ambipar as the leading Brazilian multinational environmental solutions company during COP30 in Belém — a scenario of high competition for global attention. The challenge was to transcend generic institutional discourse, connecting the brand's physical presence in the Amazon region with a digital narrative of technical authority, capable of engaging local communities, B2B decision-makers, and international investors.