Protocolo Amazônia 2040: Futures Design for the Amazon Bioeconomy.

Ambipar wanted to go beyond simply being present at COP30 in Belém: it aimed to broaden the conversation about the future of the Amazon bioeconomy and open space for futures that weren't yet being imagined, in a public debate historically focused on present-day urgencies. The challenge was turning dense futures-scenario research into something the public could actually feel and discuss, rather than another lecture on trends.

In partnership with futures studio The Long Game, a broad scanning and research process mapped emerging movements in Brazil and around the world capable of transforming the Amazon bioeconomy over the coming decades. The result was a strategic report and an interactive radar with 96 forces of change organized into constellations, revealing new opportunities and paths for the region. Instead of presenting those trends as a lecture, they became an experience: three fictional bioeconomy projects, inspired by the research's constellations, including a proposal for political representation of the forest and a new model of regenerative medicine uniting ancestral knowledge and emerging technologies, were presented as real during COP30. The public was invited to learn about each proposal, debate its impacts and vote on which one should occupy an experimental territory in the Amazon, only discovering afterward that none of the projects actually existed. The reveal opened space for a collective co-creation of new possibilities for the bioeconomy.