Ambipar Brazil · 2025
Reputation & Multimedia Content.
Deepen Ambipar's reputation with a multimedia strategy that translates complex environmental operations into a simple, accessible narrative backed by technical proof.
Deepen brand reputation through a multimedia strategy that translated complex operations into a simple, accessible narrative with technical proof.
We aligned communications with symbols of Brazilian pride alongside technical proof. Carousels, reels, and articles sustained the message through planned distribution waves to generate recall, scale, and reputational density throughout the year. We launched the "Ambipar is from Brazil" campaign.
Fase 01
Concept — Ambipar belongs to Brazil
Bringing the brand closer to symbols of Brazilian pride, anchoring communication in recognizable territories (Rio, São Paulo, Parintins) with technical operational proof.
Fase 02
Multimedia production
Carousels, reels, territorial videos and articles sustained the message throughout the year, with formats calibrated for each stage of the B2B reputation funnel.
Fase 03
Wave-based distribution
The media plan was designed in planned waves to generate recall, scale and reputational density, avoiding isolated spikes and gaining consistency.
“Complex operations became a simple narrative — without losing technical proof.”
- +69k
- new LinkedIn followers (B2B base)
- 18.7M
- views in paid social
- 3.45M
- engagements during the campaign
- 1,727
- qualified accesses on the intranet
Ambipar belongs to Brazil — Rio de Janeiro
Territorial campaign episode connecting environmental operations to local pride.
Ambipar belongs to Brazil — São Paulo
Urban operations portrayed in the country's largest economic hub.
Ambipar belongs to Brazil — Parintins
Amazon presence integrated with local culture and territory.
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