Ambipar Brasil · 2025
Proud to be a Solution: Consolidating Ambipar's Leadership at COP30.
Position Ambipar as the Brazilian multinational for environmental solutions during COP30, at the center of Belém and the global dispute for climate attention.
Position Ambipar as the leading Brazilian multinational environmental solutions company during COP30 in Belém — a scenario of high competition for global attention. The challenge was to transcend generic institutional discourse, connecting the brand's physical presence in the Amazon region with a digital narrative of technical authority, capable of engaging local communities, B2B decision-makers, and international investors.
Structuring the "Proud to be a Solution" campaign, operating in three phases (Pre-COP, During, and Post-COP) to build a narrative arc of legacy. The strategy combined the humanization of authority — placing executives and spokespersons at the center of communication — with the demonstration of real-world impact in the territory. Instead of merely talking about sustainability, the communication materialized Ambipar's solutions through immersive experiences in the Amazon, the inauguration of infrastructures such as the Recycling Hub in Ananindeua, and active presence in the Blue Zone, transforming the brand into a visible catalyst for ecological transformation.
Fase 01
Pre-COP — building authority
Warming up the audience with territorial Amazon narratives, humanizing spokespeople and accelerating organic reach on LinkedIn and Instagram, so the brand arrived at the event already recognized as a technical reference.
Fase 02
During COP30 — activation in the territory
Live coverage from the Blue Zone, opening of the Ananindeua Recycling Hub, and immersive experiences that made Ambipar's solutions tangible for press, B2B decision-makers and the local community.
Fase 03
Post-COP — legacy and consolidation
Capitalizing on results: inclusion of Circular Cities in the COP30 Presidency Solutions Bank, recognition at Sustainable Business COP, and new carbon credit and bioeconomy agreements.
“Rather than just talking about sustainability, communication made Ambipar tangible as a visible catalyst of ecological transformation.”
- +22.7k
- new organic followers
- 6.5M
- total impressions (organic + paid)
- 4.5%
- Instagram engagement (above B2B average)
- 4x
- growth on LinkedIn
Media concept video
Manifesto film that opened the 'Proud to Be a Solution' campaign and anchored Ambipar's public narrative at COP30.
Content video — Ambipar Solutions
Technical demonstration of environmental solutions, used as B2B endorsement for investors and partners.
E-waste recycling plant
One of Ambipar's industrial plants processing electronic waste — operational proof of the solutions showcased at COP30.
Urban mining
Manual sorting and disassembly of electronics to recover metals and components — Ambipar's urban mining cycle in action.
Franquia Social cooperative
Members of the Franquia Social cooperative, the model that integrates waste pickers into the formal recycling chain — the social pillar of Ambipar's COP30 narrative.
Amazon — COP30 territory
Aerial view of the Amazon biome, host of COP30 and the geographic core of Ambipar's territorial action.
Glass recycling
Returnable bottles heading back for reprocessing in one of the circular chains operated by Ambipar.
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