Proud to be a Solution: Consolidating Ambipar's Leadership at COP30.

Strategic planning, content strategy, and performance monitoring

Position Ambipar as the leading Brazilian multinational environmental solutions company during COP30 in Belém — a scenario of high competition for global attention. The challenge was to transcend generic institutional discourse, connecting the brand's physical presence in the Amazon region with a digital narrative of technical authority, capable of engaging local communities, B2B decision-makers, and international investors.

Structuring the "Proud to be a Solution" campaign, operating in three phases (Pre-COP, During, and Post-COP) to build a narrative arc of legacy. The strategy combined the humanization of authority — placing executives and spokespersons at the center of communication — with the demonstration of real-world impact in the territory. Instead of merely talking about sustainability, the communication materialized Ambipar's solutions through immersive experiences in the Amazon, the inauguration of infrastructures such as the Recycling Hub in Ananindeua, and active presence in the Blue Zone, transforming the brand into a visible catalyst for ecological transformation.

• +22.7K new organic followers, with 4x higher growth on LinkedIn, consolidating the channel as a space for B2B technical endorsement.
• +6.5 million total impressions (organic + paid), massifying brand recognition during the event.
• 4.5% engagement rate on Instagram (above B2B average), boosted by territorial content and visual narratives in the Amazon.
• Inclusion of the "Circular Cities" project in the COP30 Presidency's Solutions Bank and international award at the Sustainable Business COP.
• Strengthening strategic global partnerships, including carbon credit agreements and the launch of the Amazon Bioeconomy Park.