02Services

Four integrated services, one logic..

The services work on their own, but they shine when combined. I start with the diagnosis that is missing and go only as far as it creates value.

Strategy & Messaging

I use desk research, brand understanding and business vision to diagnose your current communication and design a message architecture that sustains the brand for years, not just one campaign.

Desk research and brand and audience diagnostic
Market analysis and positioning
Value proposition and tone of voice
Message architecture and story toolkit

Campaign & Mobilization

I build the campaign idea with you until we reach the creative aha!, using creativity and storytelling, that turning point that unlocks something new and speaks directly to your business or project objectives.

Creativity applied to business objectives
Storytelling and content scripting
Building the idea up to the creative aha!
90-day calendar and execution rituals

Metrics & Impact

I combine qual/quant research and analysis to write the theory of change on one page, with honest KPIs and an executive report made for deciding, not archiving.

Qual/quant research and data analysis
Theory of change and KPIs
Baseline and collection architecture
Executive report template

For network-campaign projects in the third sector, I use ORBin, my own tool built for that →

Facilitation & Processes

I use integration, facilitation and people management to run workshops and participatory processes that align teams, boards and networks, with project management that turns decisions into action.

Integration and facilitation of diverse groups
People management in collective processes
Workshop and decision-journey design
Post-workshop project management

Don't know where to start? Brand and audience diagnostic in 2 weeks.

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