Climate narratives as evidence for historic litigation in the Supreme Federal Court.

Communication coordination, launch strategy, and multi-organizational articulation

To move the climate crisis from scientific abstraction and technical reports to connect it with the daily reality of Brazilians. The challenge was to build a unified narrative among seven civil society organizations — with distinct actions and audiences — to prove that climate change already affects the economy, health, and territory in Brazil, taking advantage of the COP24 window to drive public debate and support political advocacy actions.

Structuring a multiplatform web documentary operating as an advocacy and mobilization tool. The strategy connected real stories of six Brazilians impacted by extreme climate events with unprecedented scientific data, translating the urgency of the issue into an accessible and human language. Communication coordination aligned the efforts of seven organizations (Engajamundo, Greenpeace, ISA, Instituto Alana, Conectas, Article 19, and APIB), ensuring scale at launch during the UN Climate Conference and transforming audiovisual content into material evidence for strategic litigation.

• The documentary was used as material evidence in the amicus curiae of ADPF 708, a historic action in the Supreme Federal Court that prohibited the contingency of the Climate Fund.
• Winner of 1st Place in the Documentary category of the 36th Human Rights Journalism Award (OAB-RS).
• Coordinated global launch during COP24 in Katowice, Poland, shaping national and international press coverage.
• Consolidation of an unprecedented coalition among seven of the largest socio-environmental and human rights organizations in the country.