Engajamundo · 2018
Tomorrow Is Today: a documentary as climate advocacy strategy.
Take the climate crisis out of scientific abstraction and turn it into material evidence for advocacy, strategic litigation and public mobilization in Brazil.
How do you make the climate crisis stop being a forecast about the future and get recognized as a reality of the present?
To move the climate crisis from scientific abstraction and technical reports to connect it with the daily reality of Brazilians. The challenge was to build a unified narrative among seven civil society organizations, with distinct actions and audiences, to prove that climate change already affects the economy, health, and territory in Brazil, taking advantage of the COP24 window to drive public debate and support political advocacy actions.
Structuring a multiplatform web documentary operating as an advocacy and mobilization tool. The strategy connected real stories of six Brazilians impacted by extreme climate events with unprecedented scientific data, translating the urgency of the issue into an accessible and human language. Communication coordination aligned the efforts of seven organizations (Engajamundo, Greenpeace, ISA, Instituto Alana, Conectas, Article 19, and APIB), ensuring scale at launch during the UN Climate Conference and transforming audiovisual content into material evidence for strategic litigation.
Fase 01
Coalition: seven organizations, one narrative
Coordination between Engajamundo, Greenpeace, ISA, Instituto Alana, Conectas, Artigo 19 and APIB to align message, calendar and launch scale.
Fase 02
Web documentary: people and data
Six real stories of Brazilians affected by extreme climate events were connected to unprecedented scientific data, translating technical urgency into accessible language.
Fase 03
Advocacy: from screen to Supreme Court
The audiovisual content became a political advocacy piece: attached as amicus curiae in ADPF 708, the case in which the Supreme Court banned the contingency of the Climate Fund.
“From narrative to advocacy: the documentary reached Brazil's Supreme Court as material evidence in the amicus curiae of ADPF 708.”
- 7 NGOs
- unprecedented coalition between socio-environmental and human rights organizations
- ADPF 708
- documentary used as evidence in the amicus curiae at the Supreme Court
- 1st place
- 36th OAB-RS Human Rights Journalism Award
- COP24
- coordinated global launch in Katowice, Poland
- The documentary was used as material evidence in the amicus curiae of ADPF 708, a historic action in the Supreme Federal Court that prohibited the contingency of the Climate Fund.
- Winner of 1st Place in the Documentary category of the 36th Human Rights Journalism Award (OAB-RS).
- Coordinated global launch during COP24 in Katowice, Poland, shaping national and international press coverage.
- Consolidation of an unprecedented coalition among seven of the largest socio-environmental and human rights organizations in the country.
Full documentary: Tomorrow Is Today
Multiplatform web documentary connecting six real stories to unprecedented climate data.
- Client
- Coalition of seven socio-environmental and human rights organizations
- Agency
- Engajamundo
- My role
- Communication coordination, launch strategy, and multi-organizational articulation
- Partners
- Greenpeace, ISA, Instituto Alana, Conectas, Artigo 19, and APIB
- Year
- 2018
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