Engajamundo · 2022
Volunteer retention & Product.
Attract and retain volunteers across a national network, with efficient monitoring and a clear behavior-change metric.
Attracting and retaining volunteers in a national network with efficient monitoring and clear metrics for behavior change.
Research, focus groups, co-creation workshop, and prototyping of collection and automation for the Community Management team.
Fase 01
Research and listening
Quantitative survey and focus groups with active and inactive volunteers to understand what sustains — and what breaks — permanence in the network.
Fase 02
Solution co-creation
Co-creation workshop with the Community Management team to design rituals, journey and retention metrics aligned with the network's reality.
Fase 03
Prototyping and automation
Data-collection prototype and automations to free up the Community Manager's time, focusing operations on analysis and action rather than repetitive tasks.
“Volunteer retention is experience design — not a recruitment campaign.”
- +13%
- volunteer retention in the network
- Metric
- behavior-change indicator defined and measurable
- +Time
- freed for the Community Manager to focus on strategic analysis
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