The year turned into a track: AVEC's gamification journey.

Strategic planning, gamification design, and communication rituals

Engage hundreds of employees of a large distributor in an audacious annual revenue target of R$206 million, avoiding the natural team burnout over twelve months. The central challenge was connecting the sales team and administrative staff to a giant corporate objective, transforming the traditional demand for results into a journey of belonging, transparency, and constant motivation.

Structuring the campaign "Ritmo de Campeões" (Champions' Rhythm), a long-term engagement strategy that translated the year 2026 under the metaphor of Formula 1. We designed a journey where each employee acts as a driver, internal areas operate as pit crews, and the year is divided into four quarterly "laps," each with its own visual identity, checkpoints, and rituals to fractionalize the pressure of the annual goal. The strategy replaced static institutional communication with a bi-weekly cadence of dynamic rituals via WhatsApp — such as Pole Position (sales ranking), Pit-Stop (commercial and operational performance pills), and Finish Line (celebration of met goals). To materialize healthy competition, we installed a permanent physical podium at the company's headquarters and created exclusive t-shirts for the winners of each lap, culminating in the grand prize of a trip to Cancun for professionals who maintained consistent results.

• Creation of a living communication ecosystem via WhatsApp with highly engaging bi-weekly rituals, replacing cold corporate emails with interactive cards and celebration stickers.
• Physical materialization of gamification through a podium installed at the headquarters and delivery of exclusive "driver" t-shirts to the leaders of each quarter, generating pride and internal visibility.